I think that it’s fair to say that the New Year has brought a realism into the conversations that we are having with our clients. Our starting point is, as always, how technology can help connect them with fans. Now we are additionally discussing revenue and margin rather than just reach. Many factors have contributed to this with the tipping point being Apple limiting the effectiveness of advertising in the iOS ecosystem. The reaction from the big brands (Nike, Porsche etc.) was to double down on loyalty programmes, many using NFT technology, and to talk about Fan Engagement rather than Fan Marketing.
A conversation with ChatGPT about Fan Engagement
A conversation with ChatGPT about Fan…
A conversation with ChatGPT about Fan Engagement
I think that it’s fair to say that the New Year has brought a realism into the conversations that we are having with our clients. Our starting point is, as always, how technology can help connect them with fans. Now we are additionally discussing revenue and margin rather than just reach. Many factors have contributed to this with the tipping point being Apple limiting the effectiveness of advertising in the iOS ecosystem. The reaction from the big brands (Nike, Porsche etc.) was to double down on loyalty programmes, many using NFT technology, and to talk about Fan Engagement rather than Fan Marketing.